Craft Customer Messaging Experiments with our Multivariate Testing Platform

Test to see what messages resonate most with your users to optimize campaign performance

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Optimize User Engagement

Experiment to see what resonates with your users. Consider changing up the tone: do your users prefer concise facts or cheeky, open-ended questions?

Take it a step further by trying new images, emojis, icons, sounds, and badges. Learn what it takes to stand out and reengage users.

Our platform supports iOS, Android, and more so you can easily test and optimize notifications across different devices.

Learn More About the Devices and Channels We Support
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Test on Controlled Segments

Determine who you want to send the eventual message to — all users or a specific segment. OneSignal automatically creates an A and B group within these users.

We send the test messages to just enough users (5-25%) to reach statistical significance. The more users you select, the lower the percent required for the A/B test.

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Get Powerful Analytics

OneSignal's dashboard provides all the information you'll need. See what gets more clicks and gain powerful insight into customer behaviors.

A/B testing is available to everyone that uses OneSignal's platform. Try it today by signing up or scheduling a demo to chat with a push notification strategist.

Mike Rome
One of the greatest things about OneSignal is that minimal engineering is required to execute tactics - from personalization and segmenting, to A/B testing, and beyond.